Coordinate Marketing Committee/Enrollment and Marketing Committee, April 1992 - March 2007, 1992-2007

Coordinate Marketing Committee/Enrollment and Marketing Committee, April 1992 - March 2007 CSB-SJU Coordinate Relations Marketing Enrollment Plan, April 29, 1992 1993-1994: September 23, 1993: Establishing Purpose Background and Information Admissions and Enrollment Management Advice and Counsel November 4, 1993: Pricing Discussion Linkage with other Committees Linkage with Institutional Advancement Mission/Values/ Vision Reactions Coordinate Mission and Values February 15, 1994: New Quality Survey Project Promotional Activities Strategic Planning Statements Amy Grant Event April 8, 1994: Establishing Purpose Background and Education Advice and Counsel May 26, 1994: Existing Market Research: Enrollment Management 1] Admitted Student Questionnaire 2] ACT Exiting Student Survey 3] ACT Student Satisfaction Survey Institutional Advancement: 1] Alumnae Surveys 2] Parent Surveys New Research/Quality Survey 1994-1995: October 4, 1994: Review of Committee Charge Advice and Counsel: Draft Communications/Marketing Plan What Marketing/Communications Success Would Look Like Background and Education: Student and Parent Satisfaction Survey Results Fall 1994 Enrollment Results Recent National Recognition December, 1994: Proposed Marketing and Communications Planning Approach March 9, 1995: Enrollment Update Marketing Communications Planning Update (includes criteria for the Marketing Communications Plan) Quality Survey Results May 3, 1995: Discussion: A Look at the Future of Private Colleges Enrollment Update Quality Initiative Pilot Teams Marketing Communications Planning 1995-1996: November 29, 1995: Marketing Symposium Report Marketing Communications Policy Issues Enrollment Report Employee Survey Results February 8, 1996: Marketing Communications Plan Enrollment Management Report April 24, 1996: Summary of New Marketing Research Study Coordinate Mission and Values CSB/SJU 1995 Employee Survey: Summary of Written Comments Cross-Campus Comparison, December 1995. October 6, 2005 Review and Discussion of Functions and Responsibilities of the Committee Fall Enrollment Update Enrollment Market Context: Who can afford Private Colleges/Who can Private Colleges afford Review Institutional Branding Work December 1, 2005 Approve October 6, 2005 minutes Enrollment Market Context: Who can afford Private Colleges/Who can Private Colleges afford Fall 2007 enrollment goals and pricing strategies Brand Positioning: How are CSB/SJU understood in the enrollment marketplace? Discussion: in the context of the colleges' enrollment objectives and the changing enrollment marketplace, what does that mean for CSB/SJU to be a 'premier' liberal arts college? March 9, 2006 Approve December 1, 2005 minutes Fall 2006 enrollment update Review and Affirm CSB/SJU points of distinction Review Liberal arts standards and recommend strategic market position Joint Enrollment and Marketing Committee, October 12, 2006; November 30, 2006 October 12, 2006 minutes Diversity recruitment and retention strategies 2007 legislative affairs update and agenda 2007 enrollment and pricing recommendations March 8, 2007 Approve November 30, 2006 minutes Fall 2007 enrollment update National and international student recruitment strategies U.S. News ranking primer The campus visit experience